Thursday, March 5, 2009

What's in a Name?


A lot of people have asked me how I came up with the name of Pink Lincoln Designs for my floral design business. I wish I had a really cute story to relay or could tell you that there was some deep meaning behind the name but honestly, there isn't.
It's not easy deciding on a name for your small business. I knew I didn't want to have any part of my name in the business name. This way, when I am older and ready to retire, I'll be able to sell my business and things can continue on without me.
Also, you have to make sure that no other business has your same name. With all of the flower shops and floral design studios in the world, this is harder than you'd think. Company names with the words "flower," "fleur," "petal," and "bloom" abound.
I thought it would be cool to have a name that doesn't pin the business to one trade. Sure, now I'm only doing flowers, but maybe I will one day expand to include invitations or linens, or maybe even go beyond events and do everyday design for interiors. Who knows what the future holds, right?
Pink is my favorite color. I also think it is a happy sounding word. Pink Lincoln just sounds good. It's as simple as that.

Corporate Events







Designing flowers for corporate events is great. You usually have more freedom in the design and color choices since the client isn't emotionally attached to the decor like a bride is at a wedding. If the corporate event is on a weekday I might even have the opportunity to fit two events into one week since weddings usually take place on the weekend. Now if only the economy would turn around so companies can start throwing big events!
Thank you to The Tech Museum of Innovation, EHC Lifebuilders, and Alliance Credit Union for your business!